Miniso started with the goal of offering young consumers the chance to enjoy high-quality products at affordable prices. Each product stands out for its exceptional design and attention to quality, meeting the demands of the new generation, which seeks “interest-based consumption” — an approach that Miniso was the first to introduce to the global retail market.
Miniso Products: Innovation and Collaborations with Popular Brands
Miniso’s products include categories such as home goods, beauty items, electronics, toys, and accessories, offering a wide range for both young and adult consumers. So far, the brand has gained the trust of millions of consumers worldwide through innovative partnerships with popular brands like Disney and Marvel. These collaborations have led to the creation of products that combine high aesthetics with beloved themes, capturing the interest of younger consumers.
A Flawless Shopping Experience
Aiming to continuously serve the modern consumer, Miniso has adopted an omnichannel strategy that integrates online and in-store shopping. This approach allows consumers to access products through both physical stores and online platforms, ensuring a seamless and convenient shopping experience.
MINISO STORES
Miniso stores stand out for their modern look, which aligns with a youthful and playful aesthetic. The strategic layout, with low shelves for easy access and lighting that highlights the vibrant colors of the products, creates a pleasant and comfortable space for customers. This decor invites exploration, making the shopping experience enjoyable and relaxed for the consumer.
An Attractive Franchise Opportunity
Miniso offers potential franchisees the opportunity to join a profitable and innovative business model backed by a strong global network of partners. With affordable prices, high quality, and a comprehensive shopping experience, Miniso has established itself as a successful franchise model that meets the needs of all age groups while providing significant growth and profitability opportunities for its partners.
The company continues to innovate, develop new ideas, and respond to changing consumer preferences, making it an ideal choice for those looking to invest in a modern, dynamic, and internationally recognized brand.
FACTS
Start of Activity: 2013
Country of Origin: China
Stores: Over 7,000
Required Space: Flagship Store: 250+ sq. m. , Regular or Shop Centre Store: 125-250 sq. m. , Blind Box Store: 30-75 sq. m.
Investment Cost: From €80,000
Marketing Fees: €150/month
Royalties: None
Entry Fees: €15,000
Miniso’s business model reflects a focus on accessibility and affordability, providing various store formats to suit different markets and consumer needs.
[contact-form-7 id=”08cb5e7″ title=”Contact form 1″]