THE IDEA
The word “Umami” originates from Japanese and means “wonderful taste”! It is one of the five basic tastes the human tongue can detect, along with sweet, sour, salty, and bitter. While the word feels familiar, it’s equally difficult to describe. The first reference to the term was made in the early 20th century by Japanese chemist Dr. Ikeda.
The story of “Umami Pasta Fresca”
The idea was born in December 2017 during the founders’ visit to Mercato Centrale in Florence. Among the many tempting food corners, they noticed a small store that produced fresh pasta, cooked it on the spot, and served it in hand-held cups. This inspired Umami Pasta Fresca, which does exactly what its name promises: fresh pasta made right in front of you, cooked with authentic, delicious recipes that are, above all, full of Umami!
They quickly decided to bring this idea to life in their hometown, Alexandroupoli. Every day, fresh pasta is made and paired with handmade, high-quality sauces crafted from the finest ingredients, all bearing the Umami signature.
THE PRODUCT
Who could say no to a delightful plate of freshly made pasta, especially when it’s prepared right in front of their eyes? Umami Pasta Fresca aims to satisfy even the most demanding food lover, offering top-quality pasta crafted with the finest and most delicious ingredients.
FRANCHISE
The Umami Pasta Fresca franchise model has been carefully developed to ensure mutual benefits for the company and its partners. The business is carefully organized at every level, providing a business plan that guarantees high returns and a quick payback period for each franchisee.
FACTS
- Number of stores : 1 (Alexandroupoli)
- Store size : 40- 70 sq.m
- Investment cost: 100.000€
- Entry Fees: 20.000€
- Royalties: 4%